Chances are you have invested a lot of time, energy and money into a website that effectively communicates key information about your business to your potential clients. The content needs to be clear, compelling and authoritatively written. However, glaring spelling mistakes and poor grammar can quickly erode confidence in your expertise. Here are reasons why it is important that you present a website that is free of errors.
Typos harm your credibility
Sure, these days we tend to overlook when someone types your instead of you’re or misspells a common word via text or in a social media post. However, when spelling and grammar mistakes occur in the context of business communication, it could hurt your credibility with the reader who may be a potential client.
Customers might wonder whether you care
Multiple spelling and grammar mistakes throughout your website could come across like you just don’t care. And if you don’t care about your own website content, it can call into question not only your authority, but your future performance for a client, as well.
Your reader has to piece together your intended meaning
You own your message; therefore, it should be conveyed clearly by you. Don’t force your reader to try to decipher what you meant to say due to missing words or bad sentence structure.
You never get a second chance to make a good first impression It is good practice to always have a second set of eyes proofread your content for typos, grammar and clarity of the information. Ask a trusted friend, spouse or outsource to a virtual assistant to read every page and section on your website, including your contact information to ensure your content is always correct. After receiving feedback and making the edits, read it again for accuracy. The extra effort will go a long way in cementing your reputation.
