“Word of mouth is the most powerful marketing tool.”
My client Michael got his 100th five-star Google review (OK, it’s actually 111 now – they keep rolling in). For some clients 100+ reviews are not a lot of reviews but for this insurance broker it has been very helpful and has led to additional business from Google searches.
Want to know how he gets all these reviews, aside from consistently providing excellent, expert service to his clients?
He asks. Every time.
Michael has a simple, repeatable process that I help him execute.
Why asking for reviews matters:
- People trust people. Reviews build credibility and make it easier for future clients to say yes.
- You get insight. Clients often share what stood out or what could be improved.
- It ends on a high note. A friendly ask shows you’re thoughtful and professional all the way through.
Three easy ways to ask:
- Automate it. Use a tool like Dubsado (or your CRM) to send a review request automatically when a project is complete.
- Send it manually. A quick personal email (by you or your VA
) with a thank-you and a direct link to your Google review page. - Use their words. When a client gives you praise in a message or conversation, ask if you can turn it into a testimonial.
If you don’t have a system for this yet, or if your process is a little loose, I can help.
This review request is just one small piece of the client workflow I manage for Michael. From the start, I add new clients to his CRM, tag them by service, send confirmations, and keep everything organized behind the scenes.
Once the work is complete, I send a simple thank-you email and include a direct link to leave a Google review (plus a backup option on his website).
It’s consistent, it’s easy, and it gets results.
And best of all? It saves Michael several hours a week – time he now spends on sales and growth instead of admin.
If you’re ready to make asking for reviews easy, consistent, and stress-free book a free 30 minute consultation with me here.
